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05 Sep 2010

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	Using Email for Affiliate Marketing Programs

Solution Cost-per-action (CPA) offers are some of the most popular affiliate marketing programs available. Offering very favorable conversion rates, attractive payouts, and a range of advertising allowances, affiliate marketers that once specialized in sales or subscription-based marketing are quickly embracing the power of cost-per-action offers.

However, with this rise in affiliate quantity comes a dilemma: saturation, and the results it is having on traditional online marketing platforms. Pay-per-click advertising, once a favorite of affiliate marketers, has become competitive to the point where many networks are banning affiliates outright, upset and overwhelmed by the amount of paperwork, stress, and needless commotion that they can cause.

While the last big affiliate marketers fight over pay-per-click advertising traffic and pay-per-view platforms, the smarter ones are looking for something better – the next big thing. While email marketing campaigns are not new and certainly are not high-tech, they are becoming the next big move for affiliate marketers. Rather than inanely focusing on short-term goals and rapid income, affiliate marketers are moving towards long-term earning potential, and a focus on multiple sales, trust-based marketing relationships, and scalable online businesses.

These four tips should help any affiliate marketer run proper email marketing campaigns for their businesses:
#1: For Large Email Lists, Aim for Low Commitment Affiliate Marketing Offers

A full purchase is a difficult decision for the average customer to make, especially when it is for online products over $40. Most consumers are naturally skeptical and cautious of online offers – if they sound too good to be true, most people assume that they are. The job of affiliate marketers is not to take the big wins whenever possible, but to create scalable long-term businesses. By prioritizing low commitment offers such as opt-in forms and email submissions, can create affiliate marketing opportunities that are more stable, more valuable, and less stressful.

Read more at Suite101: Using Email for Affiliate Marketing Programs: Email Marketing Tips for Cost-per-Action Offers http://e-commerce-marketing.suite101.com/article.cfm/using-email-for-affiliate-marketing-programs#ixzz0pP18SF4e

#2: For Small Email Lists, Aim for Major Purchases

When affiliate marketers have got quantity on their side, playing a numbers game with small income is not a problem. However, when they have spent all year generating an email list of 200 opt-ins, it is best for them to go for risky but potentially profitable offers. Instead of the $1 zip submission form, they should aim for a $1,000 commission on a major affiliate marketing product.
#3: Be a Friendly Affiliate Marketer

Customers hate the pushy salesman. It is the classic sales cliché – the used car salesman, the bad suit, and the endless pitching – and it is something that more affiliate marketers need to avoid. Whenever marketers are offering a CPA product or service through email, they should be friendly and open. A friendly demeanor is more likely to result in the action that they want.
#4: Switch and Split-Test Affiliate Marketing Offers

Email marketing campaigns might not seem to be the best platform for split-testing, but it is still a worthwhile method for testing offers. Rather than assigning all of email traffic to an online offer that might not perform, those engaged in affiliate marketing programs are best off testing offers between email traffic sources. This can be done by using a PHP script or Wordpress plug-in to split traffic between different products, offers, or services in the same niche.

For those who want to move their CPA marketing businesses away from the short-term hustle of pay-per-click advertising and the endless grind of search engine optimization, running email marketing campaigns specifically for affiliate marketing may be the perfect solution.

Getting Started:

We offer a hosted powerful email marketing system available at http://www.bulkmailer.cc/mailer.htm which will enable us to send out your email campaigns effectively.

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30 May 2010 08:16 AM